Product design involves making decisions about all of the following except?
a. Characteristics of goods and services
b. Pricing of goods and services
c. Features of goods and services
d. Performance of goods and services
b. Pricing of goods and services
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The fastest and most expensive mode of transportation is ________
A) railroads B) water C) the Internet D) pipeline E) air
Pressuring the union and employees to accept wage and work rule concessions is known as a ____________ strategy.
Fill in the blank(s) with the appropriate word(s).
The old cliché "Service with a smile" recognizes the fact that
A. smiling is contagious. B. services are perishable but a smile is forever. C. service providers should smile and not think. D. service providers need to be pleasant even if the customer is not. E. life is too short to be ugly.
Haley's client group has been gradually shrinking and she is looking for new prospective clients. She has decided to spend a couple of days approaching potential customers without any prior consent. Haley's method of approach is known as
A. referral approach. B. ambulance chasing. C. door-to-door selling. D. cold canvassing. E. repeat contact.