Matthew McKinney, director of marketing for Greenwald Industrial Products, complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures. Based on this information, Greenwald is most likely using the ____ approach to determine its advertising expenditures.
A. percent-of-sales
B. objective-and-task
C. competition-matching
D. arbitrary
E. judgmental
Answer: A
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