Which of the following statements about the experimental method of data collection is true?
A. It is commonly used to test market new products in isolated geographic areas.
B. It is commonly used to gather external secondary data.
C. It is useful in obtaining information on consumer interests and opinions.
D. The method is preferred by researchers because it is inexpensive and easy to use.
E. It is the most commonly used method for quickly gathering primary research data.
Answer: A
You might also like to view...
Which of the following is a primary function of management?
A. communicating B. globalizing C. cooperating D. organizing E. influencing
________ is observation that involves a researcher monitoring all relevant phenomenon, without specifying the details in advance
A) Natural observation B) Contrived observation C) Structured observation D) Unstructured observation
Which is a way to help make sure that the model is identified?
A) have at least three observed variables for each latent construct B) have all formative indicators C) a GFI of .95 or higher D) a large sample size E) none of the above
One useful way to segment customers for hybrid channel design is on the basis of:
A. Order size B. Decision Process C. Product line D. Geographic region E. All of the above