Aaron is playing a game of poker with his friends when he gets a really good hand. He wants to bait his opponent to make a bet, so he puts a sad look on his face to indicate he doesn't like his hand. Aaron is using the strategy of
a. intensification.
b. masking.
c. deception.
d. neutralization.
b. masking.
You might also like to view...
Jake Co. purchased on account merchandise with a list price of $90,000. Payment terms were 1/15, n/45. If collection occurs within 18 days, what discount will Jake Co. recognize on the merchandise?
A. $0 B. $500 C. $13,500 D. $900
Dividend payments cannot exceed the balance sheet item "Retained earnings." This is known as the _____.
A. stock split rule B. free cash flow rule C. constant payout rule D. impairment of capital rule E. dividend irrelevance rule
Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Relationship marketing
In the context of the history of American business, during the entrepreneurship era, _____.
A. many industrial titans forced out their competitors B. large-scale entrepreneurs failed to dominate their markets C. the overall standard of living across the country declined rapidly D. the balance of power shifted from producers and toward consumers