An approach using ________ analytics involves determining the optimal level of marketing-relevant factors for a specific context by considering how adjusting their levels in varying ways will impact different marketing outcomes.
A. descriptive
B. determinant
C. predictive
D. diagnostic
E. prescriptive
Answer: E
You might also like to view...
The ______ component of an attitude consists of the beliefs and knowledge one has about a situation.
A. behavioral B. decisional C. cognitive D. affective E. factual
How did Alan Mulally, Ford CEO, respond when an executive posted a red dot indicating a delay in the launch of the Ford Edge—a key new vehicle?
a. Alan stood up and started clapping! “Mark, that is great visibility,” Mullaly applauded. b. Alan stood up and slammed his hand on the table. “Perhaps you thought I wasn’t tough enough to be CEO,” he yelled, “but I don’t tolerate failure!” c. Alan showed no emotion during the meeting, but later he took the executive aside and chewed him out in private, thus following his “praise in public, punish in private,” rule. d. Alan was too new to the auto industry to know what the red dot meant, so he politely asked the executive to explain its significance.
Use the data in Scenario 2.5 to answer this question. If the allowance factor is 15%, what is the average time for Element 1?
A) 15.1 seconds B) 16.61 seconds C) 19.1 seconds D) 14.44 seconds
Howard is a young entrepreneur who has invested in creating a new form of social media. He is sure of his idea and believes that it will be successful in the long run. However, he is careful not to be overoptimistic about it and works on other ideas as well. In the given scenario, which of the following statements is true of Howard?
A. He has an external locus of control. B. He is docile. C. He is a conformist. D. He is confident but not overconfident regarding his abilities.