The availability of national brands can affect a customer's image of the retailer.
Answer the following statement true (T) or false (F)
True
Many customers have developed loyalty to specific national brands. They only patronize retailers selling these national-brand merchandise. In addition, the availability of national brands can affect a customer's image of the retailer.
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The term magalog is used to describe which communication medium?
A) direct mail B) Groupons C) coupons D) catalogs E) infomercials
One of the potential drawbacks of a regional management center is that:
A) pan-regional coordination efforts can suffer. B) the cost can be prohibitive. C) the company may lose its "insider" advantage. D) regional management may take a one-sided approach when implementing corporate objectives. E) there is a lack of coordinated decision making.
________ is a set of unique personal qualities that produce distinctive responses across similar situations.
A. Lifestyle B. Mind-set C. Ideology D. Personality E. Attitude
Which process type is best suited for a company offering customized products and/or services?
a. Batch b. Job Shop c. Assembly Line d. Continuous