Identify the seven general speech purposes

What will be an ideal response?


providing new information or perspective; agenda setting; creating positive or negative feeling;
strengthening commitment; weakening commitment; conversion; inducing a specific action

Communication & Mass Media

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When measuring the strength of consumers’ beliefs about the benefits of drinking orange juice fortified with calcium, John decides to use a bipolar scale running from -3 to 3. What is one potential benefit of using this scale?

a. participants can score beliefs they do not have as zero which will take them out of the equation b. the scores are easier to tabulate c. participants have more response options d. negative values have a high correlational effects

Communication & Mass Media

Hamish has a habit of being a "close talker," which makes Brenda uncomfortable. She has started crossing her arms in front of her to keep Hamish at a more comfortable distance. Brenda's action is an example of a(n) __________-adaptor.

A. self B. object C. alter D. affect

Communication & Mass Media

One of the types of fear that you may need to be aware of is classified as "positive evaluation."

Answer the following statement true (T) or false (F)

Communication & Mass Media

________ are used to connect the parts of your speech and can be used throughout the speech

Fill in the blank with the correct word.

Communication & Mass Media