A consumer purchase decision made with a great deal of consumer effort is a type of ________
A) habitual decision making
B) extended problem solving
C) independent heuristic rating
D) dependent heuristic rating
E) limited problem solving
B
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Which of the following countries is a part of the North American Free Trade Agreement (NAFTA)?
A. Greenland B. Bermuda C. Costa Rica D. Mexico
Firm-specific factors that increase the firm's nondiversifiable risk include all of the following except:
a. exposure to interest rate changes b. exposure to inflation c. exposure to management competence d. exposure to cyclicality
Which of the following is not true about social marketing?
A. More than 50% of Twitter's ad revenues are generated by desktop users. B. The top seven social networks account for over 90% of all visits. C. Social marketing differs markedly from traditional online marketing. D. In social marketing, business cannot tightly control their brand messaging.
The negotiations are stalled until Karyn's team discovers that the buyers are concerned about the costs of training laboratory employees to use the new microscope. What response would most likely move the negotiations forward?
A) The sales team offers to demonstrate the microscope to the lab supervisors. B) The sales team provides testimonials on the efficacy of the microscope. C) The sales team ignores the concern and offers expedited delivery instead. D) The sales team offers discounted training from the firm's implementation team. E) The sales team assures the buyers that the microscope is easy to use.