_____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.

A. Personal selling
B. Sales promotion
C. Merchandising
D. Advertising
E. Public relations


Answer: D

Business

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Indicate whether each of the following statements is true or false.Employees often find that budgets are constraining and limiting.Budgets establish standards by which performance is evaluated.The attitudes and actions of upper-level management have little impact on the effectiveness of a company's budget.Participative budgeting means that a company's budget should be prepared with the input of lower-level employees.In preparing a budget, information flows occur only from the bottom up.

What will be an ideal response?

Business

As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:

A. Facebook brand page. B. Facebook News Feed ads C. Facebook Live. D. Facebook's Lookalike Audience lead generation tool.

Business

The third year of a construction project began with a $30,000 balance in Construction in Progress. Included in that figure is $6,000 of interest capitalized in the first two years. Construction expenditures during the third year were $80,000 which were incurred evenly throughout the entire year. The company has had over $300,000 in interest-bearing debt outstanding the third year, at a weighted

average rate of 9 percent. How much interest for the third year is capitalized? a. $3,600 b. $6,300 c. $9,360 d. $9,900

Business

In 2003, Home Depot's forty Arizona stores participated with the Arizona Department of Water Resources and the cities of Phoenix, Mesa, and Scottsdale in a $1.8 million "Water, Use It Wisely" campaign. This is an example of ________

A) place marketing B) social networking C) people marketing D) idea marketing E) societal benefit marketing

Business