As discussed in the chapter-opening case, Hubble used all of the following Facebook marketing tools except:
A. Facebook brand page.
B. Facebook News Feed ads
C. Facebook Live.
D. Facebook's Lookalike Audience lead generation tool.
Answer: D
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When organizations endeavor (1) to keep their costs (and hence the prices of their products or services) below those of competitors and (2) to target a wide market, they are utilizing a _____ strategy.
A. focused-differentiation B. differentiation C. cost-leadership D. reinventing E. cost-focus
A large retail chain in the United States decides to expand its operations by adding an online site for e-commerce. This is called a(n) ________ company
A) B2B B) brick-and-mortar C) m-commerce D) pure-click E) brick-and-click
A pulley system has a mean time between failures of 273 hr and mean time to repair of 16 hr. In this case, the availability is ______.
A. 0.945 B. 0.970 C. 0.900 D. 0.910
Answer the following statements true (T) or false (F)
1. Losses weigh more heavily emotionally in decision-making than an equivalent gain. 2. Intuition should not be involved in a leader’s decision-making processes. 3. Common sense and intuition are the same. 4. Overconfidence is a good thing for decision makers.