Which of the following applies to the top fears of college students?

A. Loneliness proved to be the biggest fear among college students.
B. Men and women are equally afraid of all four of the biggest fears.
C. Men are more fearful than women about speaking before a group.
D. Women are more afraid than men in all four categories of the biggest fears.


Answer: D

Communication & Mass Media

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Demographics and psychographics differ mainly because

A) demographics refer to factors including age, gender, and ethnicity. B) psychographic information is more difficult to gather. C) demographic information tends to be less reliable. D) psychographics are based on lifestyle, attitudes, beliefs and values. E) Both A and D.

Communication & Mass Media

If you decide to administer an audience survey during class, which of the following is sound

advice? A) Limit your survey to a few good questions that can be answered in the time available. B) Make your survey as comprehensive as possible. C) Avoid asking open-ended questions. D) Avoid having your classmates to select a response from a list of options.

Communication & Mass Media

According to your textbook, "exercise" is an example of a(n) task

A. urgent and important B. important and not urgent C. not Important and urgent D. not urgent and not important

Communication & Mass Media

Main points have __________ when the main ideas have a clear relationship and hang together so that listeners can see why these points appear in the same speech.

A. discreteness B. simplicity C. balance D. coherence

Communication & Mass Media