A major player in the software industry stumbles from one new edition of its operating system and office automation package to another
As soon as one package is released, the programmers and developers have two weeks to latch onto a different team that is updating a different package. Failure to find another team to work for means an end to their employment. This organizational structure is BEST classified as a:
A) Functional organization.
B) Matrix organization
C) Project organization.
D) Flexible organization.
C
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Indicate whether the statement is true or false
One of the major functions of marketing research is monitoring current marketing programs
Indicate whether the statement is true or false
In one-to-one marketing, after a marketer has identified customers and knows them in as much detail as possible, the next step is for the marketer to ________
A) interact with the customers and find ways to improve cost efficiency B) make efficiency of interactions with customers the priority C) differentiate these customers in terms of both their needs and their value to the company D) customize some aspects of the products or services offered to each customer E) implement a mass customization program
Lucy and Rick sign a contract in which Lucy agrees to deliver 10 boxes of chocolates in exchange for Rick's promise to pay $5 per box. Lucy delivers the candy. Rick pays for the goods. This contract is fully executory
a. True b. False Indicate whether the statement is true or false