Unlike those who violate statutes, violators of agency rules are not punished
a. True
b. False
Indicate whether the statement is true or false
False
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Which is the first step to be performed by a marketer in developing effective marketing communications?
A) identifying a target audience B) determining the objectives C) establishing the budget D) deciding on the media mix E) selecting the communication channels
A(n) ________ doesn't actually deliver a message but draws attention to and enhances the appearance of an ad.
A. message shaper B. indirect source C. source mirage D. direct source E. source echo
If a defendant does not respond to the plaintiff's complaint the court will:
a. presume the claims of the plaintiff are true and grant the plaintiff the relief requested in the complaint b. presume the claims of the plaintiff are false and not grant the plaintiff the relief requested in the complaint c. presume the claims of the defendant are false and not grant the plaintiff the relief requested in the complaint d. presume the defendant is dead and not grant the plaintiff the relief requested in the complaint e. none of the other choices are correct
When the level of confidence decreases, the margin of error
a. stays the same. b. becomes smaller. c. becomes larger. d. becomes smaller or larger, depending on the sample mean.