Revising for content includes all of the following except
A) correcting punctuation errors.
B) checking that all necessary details are included.
C) deleting any unnecessary information.
D) ensuring that the purpose of the message is clear to the reader.
E) rearranging the order in which points are presented.
A
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Social media and other communication technologies have created a major new challenge:
A) competing in the global marketplace. B) researching and developing new products and services. C) communicating up and down the corporate supply chain. D) attracting and recruiting qualified applicants for employment. E) responding to online rumors and attacks on a company's reputation.
Earned media can best be described as ________
A) winning third-party endorsement from objective journalists B) placing advertising in traditional media channels C) generating positive "spin" through social media channels D) creating Web pages owned by the organization
What percentage (approximately) of quick-service firms use mystery shoppers to evaluate customer service performance?
a. 5% b. 25% c. 50% d. 75%
Bannister Co. is thinking about having one of its products manufactured by a subcontractor. Currently, the cost of manufacturing 1,000 units is: Direct material$45,000 Direct labor 30,000 Factory overhead (30% is variable) 98,000 If Bannister can buy 1,000 units from an outside supplier for $100,000, it should:
A. Make the product because factory overhead is a sunk cost. B. Buy the product because the total incremental costs of manufacturing are greater than $100,000. C. Buy the product because total fixed and variable manufacturing costs are greater than $100,000. D. Make the product because current factory overhead is less than $100,000. E. Make the product because the cost of direct material plus direct labor of manufacturing is less than $100,000.