DAGMAR MOD II was developed to alleviate problems with
A. creating measurable communications objectives.
B. the fact that DAGMAR ignores sales results.
C. setting benchmark measures.
D. the costs of using DAGMAR.
E. the response hierarchy used in the original DAGMAR model.
Answer: E
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What element below suggests that learning can be accomplished through the use of stimuli?
A. operant conditioning B. conditioned response C. reinforcement theory D. classical conditioning
The introduction usually takes approximately what percentage of the time during a speech?
a. 5 b. 25 c. 10 d. 40
Which organizational pattern is the most commonly used among speakers?
a. topical b. chronological c. spatial d. Monroe’s Motivated Sequence
Which of the following would not cause the trial balance to be out of balance?
a. An error being made in carrying the account balance to the trial balance b. The balance of an account being incorrectly computed c. An account with a debit balance being recorded as a credit or vice versa d. A debit to Utilities Expense being posted as a debit to Rent Expense