SFA tools help sales personnel to track sales leads and contact with customer
Indicate whether the statement is true or false
TRUE
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Problem-solving research is undertaken to help identify problems that are not necessarily apparent on the surface and yet exist or are likely to arise in the future
Indicate whether the statement is true or false
When a firm analyzes the marketing environment, it is least likely to look at which of the following?
A) the firm's current strengths B) the firm's current weaknesses C) the actions of competitors D) the state of the economy E) the cost of developing a new product
The first step of the business buying process is ________
A) general needs description B) product specification C) order-routine specification D) problem recognition E) performance review
List three examples of topics contained in the business proposition segment of a sales presentation for an industrial product.
What will be an ideal response?