What two factors make the newspaper a particularly attractive medium to potential advertisers?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Silence can have a strong communicative effect in a speech

Indicate whether the statement is true or false

Communication & Mass Media

Their work lead to the theory of the press as the “fourth estate”:

a) John Milton; b) Thomas Hobbes; c) John Locke; d) Cato; e) none of the above

Communication & Mass Media

Which of the following is NOT listed in your text as a benefit of apologizing?

A) The recipient understood the reason for the offender's error. B) The recipient felt less anger. C) The recipient was less likely to be aggressive. D) The recipient had a better overall impression of the offender.

Communication & Mass Media

Identify and briefly describe the three social needs suggested by Will Schutz

What will be an ideal response?

Communication & Mass Media