Gianna is using "insight selling," which is based on the ________ model, which takes a customer through the different stages in the sales process, ending with action.
A. cognitive response
B. AIDA
C. hierarchy of effects
D. information processing
E. innovation adoption
Answer: B
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When companies operate abroad in the absence of home-country legal constraints, the best choice for ethical conduct would be:
A) to ignore bribery and act as if it does not exist. B) to maintain home-country ethics worldwide with no adaptations. C) to abandon any attempt to maintain company ethics. D) to have a product that is clearly superior to that of the competition. E) to adapt in varying degrees to local customs and practices.
The Balance Sheet represents the accounting equation
Indicate whether the statement is true or false
The increased participation of women in the workforce, longer commuting times, and increased numbers of single parents all contribute to the increased importance of _____ through direct marketing
a. low costs b. greater personalization c. convenience d. greater customer service
Answer the following statement(s) true (T) or false (F)
1. When people are “out of sync” in their nonverbal gestures as a result of diversity in relational mental models, it can decrease levels of anxiety and can actually improve one’s performance in the situation. 2. There are no gender differences in interpersonal styles. 3. In the United States, bringing authentic emotionality to the workplace is ok and is still considered within the bounds of professional behavior 4. In a survey conducted in the United States, China, and Korea, Neuman and his colleagues (2004) asked managers and business students to what extent task and relationship conflict were a roadblock to success. Only the Europeans and Americans, and particularly men, had a different belief about the effects of relationship conflict. 5. Cross-cultural communication relies on many shared understandings about emotional displays.