Which of the following statements is true of executional styles for advertising?
A. They often dictate which type of media is to be employed to convey the message.
B. They are used in radio and television advertising and not in print or magazine advertising.
C. They are seldom usedin advertisements for lower-risk, low-involvement, routine purchases.
D. They require little or no modification for marketing campaigns for political candidates or issues.
Answer: A
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