Which of the following is when individuals continue a failing course of action after receiving feedback that shows it isn’t working?
A. overconfidence bias
B. sunk costs fallacy
C. escalation of commitment
D. hindsight bias
C. escalation of commitment
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Which of the following ways to convey a brand's category membership relates to well-known, noteworthy brands in a category helping a brand specify its category membership?
A) comparing to exemplars B) communicating deliverability variables C) identifying counter examples D) announcing category benefits E) relying on the product descriptor
The manager of a restaurant supply company determined prices by adding a standard markup to her costs. What might the manager be missing when it comes to effective pricing decisions?
What will be an ideal response?
Which purpose of contracting discusses the understanding of what the both consultant and client should to next?
a. To clarify confidentiality needs b. To plan next steps c. To clarify time pressures and expectations d. To clarify how the client and consultant will interact
Comfort Foods Corporation makes and markets its products nationwide. To be considered socially responsible when making a business decision, Comfort Foods must take into account the needs of
a. its customers and the communityonly. b. its employees and owners only. c. its employees, owners, customers, creditors, suppliers, and the community. d. no one.