Your firm has decided to enter the international market with your product called "Trema," a new pocket organizer that can also be used as a cell phone
While discussing marketing plans, your CMO decides that no changes will be necessary in either the marketing mix or the product for export. What form of marketing strategy is the CMO advocating?
A) distributive marketing program
B) leveraged marketing program
C) adapted marketing program
D) engineering-driven marketing program
E) standardized marketing program
E
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To enhance readability, you should consider using more than one ________________
a. font b. size of line spacing c. page d. column
Which of the following is the best advice to make a positive first impression in a phone conversation with an employer?
A) Don't refer to your résumé or references during the first phone call because these references are appropriate only in the placement interview. B) Take notes about the conversation immediately after hanging up to avoid forgetting details. C) In the first phone call, be polite and enthusiastic; but don't be pushy by discussing your qualifications. D) If caught off guard by the call, ask whether you can call back in a few minutes.
Assertive people are NOT ________.
A. confident B. aggressive C. direct D. expressive
The final task in designing a customer satisfaction survey is to:
a. design the reporting format and the data entry methods. b. select the appropriate survey instrument. c. define the sample frame, or target group from which the sample is chosen. d. select the questions to be included in the survey.