A market research study is being conducted to determine if a product modification will be well received by the public. A total of 1,000 consumers are questioned regarding this product
The table below provides information regarding this sample.
Positive
Reaction Neutral
Reaction Negative
Reaction
Male 240 60 100
Female 260 220 120
(a) What is the probability that a randomly selected male would find this change unfavorable (negative)?
(b) What is the probability that a randomly selected person would be a female who had a positive reaction?
(c) If it is known that a person had a negative reaction to the study, what is the probability that the person is male?
(a) 100/400 = 0.25 (b) 260/1000 = 0.260 (c) 100/220 = 0.4545
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