Guests act as unpaid consultants in the following examples, except for ______.
a. Uber or Lyft riders who rate and review their driver.
b. Customers voting for a new flavor at a juice bar.
c. A mystery shopper giving feedback on a hotel’s service quality.
d. Customers who will out comment cards or utilize tableside kiosks to rate service.
c. A mystery shopper giving feedback on a hotel’s service quality.
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The rule of necessity states that an agency may render a final binding decision orally
when a time-sensitive issue is being decided. a. True b. False
Arturo Company sells two generators—Model A and Model B—for $454 and $396, respectively
The variable cost of Model A is $408 and of Model B is $314. If Arturo Company's sales incentives reward sales of the goods with the highest contribution margin, the sales force will be motivated to push sales of Model A more aggressively than Model B. Indicate whether the statement is true or false
A famous athlete endorses a new running shoe. This is an example of
a. substantiation. c. a guarantee. b. a testimonial. d. bait advertising.
What theme is consistent behind all of the exceptions identified in (11)?
What will be an ideal response?