One important decision in advertising management is the choice between an in-house advertising group and an external advertising agency
Indicate whether the statement is true or false
TRUE
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Managers at Lucky Peach magazine are in the process of cross training entry-level employees to be able to take phone orders or answer customer questions, and to process orders in overflow situations. The company is changing its
A. people. B. skills. C. technology. D. attitudes. E. structure.
Melissa called Genavive into her office to asked Genavive for an update on how the union organizing activities were going. It appears that Melissa violated which of the NLRB’s NO TIPS rules regarding what management cannot do during labor elections.
A. no threats B. no interrogations C. no promises D. no spying
The uncertainty that exists due to the portion of demand that the supply chain is required to meet is the
A) rate of strategic uncertainty. B) demand uncertainty. C) implied demand uncertainty. D) average forecast error.
Which of the following is NOT true about intermediaries?
A. They play an important role in the exchange process. B. They always increase total expenses for a product. C. They specialize in trade rather than production. D. They save time for other participants in a transaction.