Illustrate with examples the relevance of technological, political, economic, social, and regulatory environments in the context of marketing strategy.
What will be an ideal response?
There are many examples of marketing strategists recognizing technological, political, social trends, etc., as opportunities. Changes in computer technology have led to the digital recording industry; digital records that play two-and-a-half hours require a new marketing strategy for musical entertainment. The rise of American patriotism during the early 1980s has led to American automobile commercials stressing that their cars are made in the United States. Emerging political closeness between the U.S. and the People’s Republic of China has led many companies to open offices in Beijing. Deregulation of the airline industry has made it feasible for commuter airlines to develop business between communities a short distance apart.
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The purchase of land and buildings will generally be recorded in the same ledger account.
Answer the following statement true (T) or false (F)
These are all guidelines a project manager should consider when assigning project work EXCEPT
A. Select people with compatible work habits and personalities. B. Have people work together early so that they can become familiar with each other. C. Always assign the best people to the most difficult tasks. D. When possible, team veterans up with new hires. E. Select individuals with skill sets that complement each other.
For the same business you used in the previous exercises, create a list of competitors in the new market and identify primary sources to interview about these competitors.
What will be an ideal response?
A contingency was evaluated at year-end
Management felt it was probable that this would become an actual liability and the amount could be reasonably estimated. If this is reported on the balance sheet, it could be considered a violation of generally accepted accounting principles. Indicate whether the statement is true or false