What is an acronym?
A) An abbreviation that is pronounced as a word
B) An abbreviation that is pronounced letter by letter
Answer: A
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Explain two reasons that digital marketing has become an increasingly important element of the marketer's toolbox
What will be an ideal response?
The budget committee oversees each stage in the preparation of a master budget
Indicate whether the statement is true or false
What is the purpose of a backgrounder in a press kit?
A) answering questions frequently asked by consumers B) enabling connectors to quickly locate details about a subject C) presenting information to reporters in an outline format D) helping connectors who want to tell a story about the subject E) assisting public relations specialists with writing media alerts
When the contract rate of interest on bonds is higher than the market rate of interest, the bonds sell at ________
a. their face value b. a discount c. their maturity value d. a premium