The mean:

A. is the most sensitive to extremely high or low scores.
B. is also known as the average.
C. is the most commonly reported measure of central tendency.
D. depends upon each and every score.
E. all of the above.


Answer: E

Communication & Mass Media

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The analytical scheme that provides a tool for examining the hierachically ordered levels of decision making that influence television production was conceptualized by

a. Murdock. b. Turow. c. Marx. d. Dimmick and Coit. e. Lazarsfeld and Katz.

Communication & Mass Media

What are the ways web journalism differs from other media, as outlined in the text?

a. Variety, expansion, depth, context b. Timeliness, content, convenience, writing style c. Newsgathering, graphics, design, type of reader d. Capacity, flexibility, immediacy, permanence, interactivity e. None of the above

Communication & Mass Media

Which of the following is not one of the types of connectives discussed in your textbook?

a. Transitions b. Signposts c. Internal previews d. Identifiers

Communication & Mass Media

Which approach to knowing characterizes the research undertaken using Media Ecology Theory?

A. positivistic/empirical B. quantitative C. interpretive/hermeneutic D. critical

Communication & Mass Media