Answer the following statement(s) true (T) or false (F)
1 Today, the central notion of public relations is the model of two-way interaction between an institution and its publics.
2. Public relations is mostly about talking and meeting with people.
3 Presidential spokeswoman Sarah Huckabee Sanders suffered from credibility problems because she would routinely say things she knew were not true.
4. The ROPES public relations process includes research, objectives, programming, evaluation, and stewardship.
5. The oil company BP had a clear public relations plan in place on what to do when the Deepwater Horizon drilling platform exploded and sank.
1. True
2. False
3. True
4. True
5. False
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Why might people believe that some nonverbal communication is universally understood?
What will be an ideal response?
In screenwriting, one of the functions of ____________________ is to set up particular expectations of viewers that are then fulfilled or played with during the course of the story. By having an idea of a story's type or category, the viewer already has a certain understanding of formats and standards that are typical of that tradition.
A. protagonists B. genres C. antagonists D. settings
List five of the guidelines discussed in your textbook for preparing visual aids.
What will be an ideal response?
The candidate worried that her youthfulness might cause voters not to take her seriously. So instead of trying to hide her age, she focused on selling herself as a "fresh voice " and making listeners believe their support was crucial to change. By increasing listeners' urgency, this speaker is trying to avoid __________.
A. the boomerang effect B. a self-fulfilling prophecy C. moving from education to commitment D. self-actualization