A contract involving property of any kind must be in writing to be enforceable
a. True
b. False
Indicate whether the statement is true or false
False
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Second level agenda-setting is also known as ______.
A. liberal agenda setting B. attribute agenda setting C. conservative agenda setting D. independent agenda setting
Which statement concerning retailing is correct?
a. Retailing activities cannot be performed by wholesalers. b. It is the last stage in the distribution process. c. All retail activities are store-based. d. A lawyer purchasing stationery for use in his/her office is an example of retailing.
Involvement that is temporary and results from a specific set of circumstances is called situational involvement.
Answer the following statement true (T) or false (F)
Which of the following statements about the geographic selectivity offered by newspapers is true?
A. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. B. Newspapers offer less geographic selectivity than most other media. C. Newspapers offer advertisers more geographic selectivity than direct mail. D. Newspapers in large cities provide very little geographic selectivity to advertisers. E. Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers.