According to the text, Fritz Hippler’s observation that, “People only want to see things

that they find to be agreeable” is consistent with which of the following principles of
communication?



a. the principle of selective exposure
b. the principle of voter volatility
c. the principle of reinforcement
d. the principle of conversion
e. the principle of stabilization


a.

Communication & Mass Media

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When speaking, changing verb tense is unlikely to confuse the audience

Indicate whether the statement is true or false

Communication & Mass Media

What typical misconception about the audience is often associated with communication anxiety?

a. The audience does not care. b. The audience will forgive any mistake. c. The audience is more nervous than the speaker. d. The audience is waiting to pounce on the speaker's mistakes.

Communication & Mass Media

Despite concerns about government involvement in the mass media, one of the best examples of the U.S. government offering direct financial support to mass media is

A) the BBC. B) the Corporation for Public Broadcasting. C) the FRC. D) the Wall Street Journal.

Communication & Mass Media

Identify and explain the two dimensions of Hofstede’s research that influence face and conflict, as discussed in face negotiation theory.

What will be an ideal response?

Communication & Mass Media