The marketing channels for services are usually
A. complex and multifaceted.
B. characterized by two to three intermediaries.
C. dependent on the geographical location of the consumer.
D. determined by the customer.
E. direct from provider to customer.
Answer: E
You might also like to view...
Which of the following is not an example of a trademark lost, or in danger of losing protection, due to its becoming a generic term?
A. Kleenex B. Aspirin C. Ford D. Band-Aid
As a brand manager you would like to have your brand (brand name) be protectable. Explain what you mean by "protectable" and give an illustration
What will be an ideal response?
An approach that gets the prospect thinking about a problem the salesperson can solve is the:
A) referral approach B) question approach C) product demonstration approach D) survey approach E) premium approach
Brandy is writing a memo to a team of people who will help her launch a new product line for the company. To convince them that their extensive commitment is justified because of the importance of the product to the company's future, she should employ the deductive strategy in her persuasive approach
Indicate whether the statement is true or false