Why is knowing your public important to public relations?

What will be an ideal response?


Identifying key publics is considered the first step in good public relations
followed by building a relationship with these publics. Knowing them makes it easier to
understand and communicate with them about issues

Communication & Mass Media

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Define communication and explain the three main points of the definition

What will be an ideal response?

Communication & Mass Media

The concept of speaker credibility is more than two thousand

years old. Indicate whether the statement is true or false

Communication & Mass Media

Shelley's mother has told her that she shouldn't smile so much because people don't take you as seriously if you smile. Shelley's boss has told her she should smile more at the customers because they will be more likely to buy if she's friendly to them. Shelley says she smiles when she feels like it. Which of the following statements might apply to this dilemma?

A. Nonverbal communication is extremely difficult to control. B. Nonverbal communication is extremely difficult to interpret. C. People judge credibility partly by how a person smiles. D. All of the above. E. None of the above.

Communication & Mass Media

________ and ________ style guides provide guidelines for providing a written citation

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media