Having a competitive price is likely to
A. be more important for a homogeneous shopping product than for a specialty product.
B. be more important for an emergency product than for a staple.
C. keep a product from falling into the "unsought" product class.
D. be more important for a heterogeneous shopping product than for a homogeneous shopping product.
E. decrease the demand for the product among customers.
Answer: A
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