Early opinions about CMC (computer-mediated communication) suggested that it was an impersonal and unrewarding way to develop a relationship. Joseph Walther debunked this early opinion with his

A. self-fulfilling prophecy perspective.
B. protective-user perspective.
C. hyperpersonal perspective.
D. uses and gratifications perspective.


Answer: C

Communication & Mass Media

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Advertising contributes to prosperity by

A) discouraging consumption. B) discouraging product innovation. C) encouraging wasteful purchases. D) inspiring people to greater productivity.

Communication & Mass Media

Pseudoconflict is when the parties actually are in agreement, but misunderstanding prevents them from seeing the area of agreement and compatibility

Indicate whether the statement is true or false

Communication & Mass Media

Briefly explain the various types of relationships.

What will be an ideal response?

Communication & Mass Media

Blair’s family members usually go their separate ways, don’t eat meals together, and rarely disclose personal information to one another. They are an example of a family

a. consensual b. protective c. pluralistic d. laissez-faire

Communication & Mass Media