Pseudoconflict is when the parties actually are in agreement, but misunderstanding prevents them from seeing the area of agreement and compatibility

Indicate whether the statement is true or false


T

Communication & Mass Media

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In the excellence theory of public relations, public relations activities need to be headed by a ______.

a. public relations technician b. press agent c. board member from the organization d. public relations manager

Communication & Mass Media

Demonstrating the impact of the plan against its objectives occurs during the evaluation phase. How would positive results benefit you as the plan author?

a. Encourage management/client support for future plans. b. Guarantee the campaign will continue. c. Increase current budget and resources. d. Eliminate the need to request more funds.

Communication & Mass Media

Audience members who place more importance on a speaker's nonverbal cuesthan the actual words in a message might be from _____ cultures, whereas those placing more emphasis on what is said rather than on nonverbal cuesmight be from _____ cultures

a. low context; high context b. low power; high power c. individualistic; collectivistic d. high context; low context

Communication & Mass Media

Cohesiveness is more likely to develop in groups:

a. in which there is mandatory membership. b. in which the members are prescribed individual roles. c. in which members are attracted to its purpose. d. which are not goal oriented.

Communication & Mass Media