Pseudoconflict is when the parties actually are in agreement, but misunderstanding prevents them from seeing the area of agreement and compatibility
Indicate whether the statement is true or false
T
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Demonstrating the impact of the plan against its objectives occurs during the evaluation phase. How would positive results benefit you as the plan author?
a. Encourage management/client support for future plans. b. Guarantee the campaign will continue. c. Increase current budget and resources. d. Eliminate the need to request more funds.
Audience members who place more importance on a speaker's nonverbal cuesthan the actual words in a message might be from _____ cultures, whereas those placing more emphasis on what is said rather than on nonverbal cuesmight be from _____ cultures
a. low context; high context b. low power; high power c. individualistic; collectivistic d. high context; low context
In the excellence theory of public relations, public relations activities need to be headed by a ______.
a. public relations technician b. press agent c. board member from the organization d. public relations manager
Cohesiveness is more likely to develop in groups:
a. in which there is mandatory membership. b. in which the members are prescribed individual roles. c. in which members are attracted to its purpose. d. which are not goal oriented.