By participating in the service delivery process, customers cocreate ________ for themselves.
A. Economic order
B. Loyalty
C. Needs
D. Economies of scale
E. Value
Answer: E
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Which of the following is an example of direct selling?
A) E&OE sells its herbal skincare products exclusively through its stand-alone stores. B) TCJ is a telemarketing firm that sells products from a number of different suppliers. C) Jayne's sells most of its products to customers through home sales parties. D) J3 is an online shopping portal where customers can buy directly from manufacturers. E) Reynold's tries to minimize its staff costs by installing vending machines in its stores.
Refer to the following selected financial information from Gomez Electronics. Compute the company's debt-to-equity ratio for Year 2. Year 2Year 1Net sales$478,500 $426,250 Cost of goods sold 276,300 250,120 Interest expense 9,700 10,700 Net income before tax 67,250 52,680 Net income after tax 46,050 39,900 Total assets 317,100 288,000 Total liabilities 181,400 167,300 Total equity 135,700 120,700
A. 0.75. B. 1.75. C. 2.34. D. 1.34. E. 2.63.
What is integrated marketing communication (IMC)? Explain how it differs from more traditional marketing communication approaches
What will be an ideal response?