The median family income in the U.S. in 2015 was a little over
A. $55,000.
B. $100,000.
C. $45,000.
D. $35,000.
E. $75,000.
Answer: A
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Avoidable costs are important for
a. sales mix decisions. b. pricing decisions for special orders. c. sell or process-further decisions. d. decisions to eliminate unprofitable segments.
Which of the following is a direct cost?
A) Labor B) Rent C) Depreciation on equipment D) Health benefits
Refer to the data on Expected Demand for Acme Widgets. For the various demand scenarios and their associated probabilities, the option to do nothing has an expected value of ______.
a. $21.52 million
b. $40.50 million
c. $34.22 million
d. $65.58 million
The AIDA concept:
A. assumes that the second step in the purchase-decision process is inertia B. does not explain how all promotions influence purchase decisions C. is useful in explaining consumer behavior even for low involvement situations D. proposes that consumers respond to marketing messages in a conative, affective, and cognitive sequence E. explains what element of a consumer's attitude a promotion message will influence