The AIDA concept:
A. assumes that the second step in the purchase-decision process is inertia
B. does not explain how all promotions influence purchase decisions
C. is useful in explaining consumer behavior even for low involvement situations
D. proposes that consumers respond to marketing messages in a conative, affective, and cognitive sequence
E. explains what element of a consumer's attitude a promotion message will influence
Answer: B
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How is "segmenting" different from "combining"?
A. Combiners usually have more sales potential than segmenters. B. A combiner tries to meet the demand in several segments. C. Segmenters try to develop a marketing mix that will have general appeal for several market segments to obtain economies of scale. D. Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well. E. A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
None of the Stockholders' Equity accounts are affected by the stock split
a. True b. False Indicate whether the statement is true or false
Since consumers have the tendency to compare prices on almost everything they buy, marketers setting prices should attempt to capitalize on this tendency by determining the price consumers will consider fair and reasonable for a product. This is known as the
A. reference price. B. benchmark price. C. reasonable price. D. break-even point. E. dynamic price.
The purpose of the drill up operation is to make the granularity of the data in the query result coarser
Indicate whether the statement is true or false