Gypsy just bought a gift and jewelry store on Main Street. She knows from the previous owner that almost 60 percent of her sales take place during the Christmas holiday season, with the other 40 percent of sales evenly distributed over the rest of the year. Gypsy will probably use a ________ advertising schedule.
A. pulsing
B. flighting
C. purposeful
D. continuous
E. penetrating
Answer: A
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A ________ would answer questions such as "What is the buyer's background?" and "What are the company's purchasing policies?"
A. business proposition B. customer profile C. company's marketing plan D. sales call objective E. competitive portfolio
An appliance, television, and stereo dealer serves as an authorized repair center, provides maintenance contracts, and sells essential supplies to customers. What types of channel functions are being implemented by this dealer?
What will be an ideal response?
Determine the annual shortage cost
A company distributes repair parts for high-end appliances. The annual demand is 81,000 and the company operates 300 days per year. The annual carrying cost is 20% of the item cost, which is $500. The ordering cost is estimated at $60 and the shortage cost is $150.
Precision Corporation used a predetermined overhead rate last year of $3 per direct labor-hour, based on an estimate of 24,000 direct labor-hours to be worked during the year. Actual costs and activity during the year were: Actual manufacturing overhead cost incurred$84,000Actual direct labor-hours worked 27,000 The overapplied or underapplied manufacturing overhead for the year was:
A. $3,000 overapplied B. $3,000 underapplied C. $12,000 underapplied D. $12,000 overapplied