An appliance, television, and stereo dealer serves as an authorized repair center, provides maintenance contracts, and sells essential supplies to customers. What types of channel functions are being implemented by this dealer?
What will be an ideal response?
The dealer is offering facilitating functions; the dealer is making the purchase process easier for customers by having so many added benefits available at one location.
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One significant benefit of obtaining a patent is that the cost of defending a patent is relatively minimal compared to the cost of other types of lawsuits.
Answer the following statement true (T) or false (F)
The generic cognitive message strategy is a(n):
A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor B) direct promotion of product attributes or benefits without any claim of superiority C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner D) untestable claim based upon some attribute or benefit
In most retail environments, a package has very little time to connect with the customer at the point of purchase.
Answer the following statement true (T) or false (F)
U.S. executives are taught and tend to use ________, which is the limiting of uncertainty and the focusing of action on a limited number of alternatives.
A. variety reduction B. variety expansion C. variety amplification D. variety augmentation