Which of the following do not generally yield primary data?
A) surveys
B) observations
C) interviews
D) reports
E) experiments
D
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Marketers are increasingly using online surveys to collect primary data. One advantage is that
A. consumers value e-mail surveys and feel highly regarded when receiving them. B. consumers want to be helpful so they complete the survey multiple times. C. response rates are higher because consumers are anonymous. D. turnaround time from data collection to report is much quicker than with traditional methods. E. the quality of responses is better with online surveys than they are with personal interview surveys.
How you breathe has little influence on your ability to project your voice
Indicate whether the statement is true or false
The pass-along rate refers to the
A. number of persons to whom a magazine copy has been given and who have read it. B. television advertising rate charged to national advertisers. C. percentage of people who skip over an ad while reading a publication. D. magazine advertising rate for throw-away publications. E. newspaper advertising rate charged to manufacturers by retailers placing ads for them.
_____________ ERP components are the traditional components included in most ERP systems and they primarily focus on internal operations.
Fill in the blank(s) with the appropriate word(s).