For a large company with many strategic supplier alliances, what would be the best way to manage them?
A. Create an alliance board to oversee alliances
B. Reduce the number of supplier alliances to less than five
C. Hire an outside firm to manage them
D. All of the above
Answer: A
You might also like to view...
In the business-to-business sector, advertising tends to:
A) support other promotional tools such as personal selling, trade promotions, consumer promotions, direct marketing, and trade shows B) be the primary vehicle for communicating to customers C) be performed in-house to prevent competitors from learning about the company's products and communication approach D) identify key new target markets
In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except:
A) sales B) brand awareness C) brand loyalty D) brand equity
Standards are performance goals used to evaluate and control operations
Indicate whether the statement is true or false
State the criticisms of mediation
What will be an ideal response?