The denotative meaning of a word
A) is subjective.
B) is found in a dictionary.
C) includes the word's emotional meaning.
D) is the meaning a speaker gives to the word.
B
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Which is a factor in fueling the trend toward integrated communication approach in public relations?
A) continued growth of organizations B) larger budgets for organizational marketing and communication C) marketing of products/services generally unaffected by public and social policy issues D) advertising, because of high costs, isn't the silver bullet that it used to be E) merger mania in today's business world
Answer the following statement(s) true (T) or false (F)
1. The best tag lines are a few sentences long. 2. Campaigns are least useful when the objective is to introduce or reinforce a brand. 3. When writing a single ad for a client, try to fit it into a larger campaign they have. 4. Repeatability is the ability to repeat the same strategy though multiple media.
Discuss why the problem-solution organization is particularly well suited for a persuasive presentation.
What will be an ideal response?
Cognitions are ________, whereas emotional meanings are ________
a) noise; encoded b) messages; expressed directly c) experiential; feedback d) encoded; expressed directly