Advertisers have learned that they can be effective if they reach those who can influence the
A) created audience
B) target audience
C) empirical evidence
D) agents of change
D
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As a first step in persuading others, your textbook recommends classifying audience attitudes in terms of whether they agree or disagree with you, or whether they are undecided
Indicate whether the statement is true or false
Explain why a speaker would use transitions. Illustrate your point by giving an example of a transition (it does not need to be a specific example from the text).
What will be an ideal response?
Linear models portray communication as flowing in only one direction.
Indicate whether the statement is true or false
When you aim to make the audience aware of an issue or problem they had not previously known
about, your informative purpose will likely be A) creating a feeling. B) converting the audience. C) providing new perspective. D) strengthening commitment to a position. E) agenda setting.