The Internet has changed the world. Web 1.0:
A) transformed traditional retailing by selling goods and services over the Internet
B) offered consumers a way to communicate with each other through e-mail
C) creates online communities that connect buyers and sellers in new ways
D) provided businesses with an opportunity to save money
A
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Identify the false statement regarding how product costs in a manufacturing company differ from product costs in a service or merchandising company.
A. Products of service companies such as restaurants are consumed immediately. B. Most labor costs for merchandising companies are treated as product costs. C. Manufacturing companies accumulate product costs in inventory accounts, while service companies do not. D. Both manufacturing companies and service companies incur costs for supplies.
A security's beta (also called beta weight) is a statistic that measures
A) the responsiveness of its return over time to returns of the overall market. B) its degree of random risk. C) the range of its returns over a period of time. D) its risk in relation to a risk-free asset.
When market interest rates go up investors demand ________ returns on other types of investments and when market interest rates go down, the return investors demand on other types of investments ________
A) lower; goes down B) higher; goes down C) lower; goes up D) higher return; goes up
Pennington's Superstore, which specializes in plus-size fashions for women, wanted to determine if it should add a line of plus-size junior wear. The following statement reflects which step in the five-step marketing research approach?: "To compare the effectiveness of offering products for the teenage market in our current stores versus opening separate stores targeted directly to this market, let's distribute questionnaires to current shoppers and solicit their opinions, set up some focus groups with plus-size teens, and locate any relevant secondary research."
A. develop the research plan B. collect relevant information C. develop findings and recommendations D. take marketing actions E. define the problem