Someone who orders a product through a catalog is responding to ________
A) place-based communication
B) point of purchase selling
C) direct marketing
D) direct selling
E) personal selling
C
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The most accurate method of economic analysis is the fully quantitative _____.
Fill in the blank(s) with the appropriate word(s).
The firm's initial ratio of current assets to total assets is ________. (See Table 14.2)
A) 3:1 B) 1:3 C) 2:1 D) 2:3
When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers, it hired AMN to conduct a survey. It was important that the survey have a relatively low cost and offer anonymity to respondents to ensure candid answers. Which form of survey research should AMN have used?
A. mail survey B. focus group C. in-home personal interview D. mall intercept interviews E. CLT interviews
Stubbs Company uses the perpetual inventory method and the weighted-average cost flow method. On January 1, Year 2, Stubbs purchased 750 units of inventory that cost $5.50 each. On January 10, Year 2, the company purchased an additional 600 units of inventory that cost $4.00 each. If the company sells 1100 units of inventory for $11 each, what is the amount of gross margin reported on the income statement? (Round your intermediate calculations to two decimal places.):
A. $6762 B. $9800 C. $6787 D. $8675