In spite of the increased popularity of music streaming, CD sales are still increasing.??

a. True
b. False


ANSWER:
False

Communication & Mass Media

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Researchers’ ethical responsibilities to participants include everything EXCEPT

a. honesty b. protecting confidentiality or anonymity of participants c. debriefing participants when using deception d. gaining informed consent e. using participants’ real names in the study

Communication & Mass Media

When persuading an unreceptive audience, you should immediately announce that you plan to change their minds

Indicate whether the statement is true or false

Communication & Mass Media

Recommended early-fringe strategies for local stations affiliates include all the following EXCEPT

a. syndicated talk shows b. stripping off-network reruns c. staying with the network programming d. scheduling children's programs in this daypart e. aging viewer demographics

Communication & Mass Media

In an informative speech, the speaker acts as a(n)

A. evaluator. B. advocate. C. entertainer. D. motivator. E. teacher.

Communication & Mass Media