Managers are much more prone to underinvest in flexibility when the product is innovative than to overinvest in flexibility when the product is functional.
Answer the following statement true (T) or false (F)
True
It is harder to quantify flexibility than costs and to regard a product as innovative as opposed to functional. Therefore, managers tend to underinvest in flexibility when the product is innovative.
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The opposite strategy to rationalized retailing is _____
a. micromerchandising b. risk-minimization retailing c. centralized management d. category management
Samilla works in the human resources department of Pentagon Inc. as a training consultant. For each batch of new employees, she develops and stages programs during the first few days of its employment to familiarize the employees with the organization and help them understand the organization's values and goals. This process of bringing new employees on board is referred to as _____.
a. insourcing b. orientation c. outsourcing d. nepotism
A dynamic environment is characterized by the absence of new competitors, few technological breakthroughs by current competitors, and little activity by pressure groups to influence the organization.
Answer the following statement true (T) or false (F)
Scenario 12.2 Use the following to answer the questions. Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands. Refer to Scenario 12.2. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis
for pricing. A. cost B. competition C. demand D. customer E. market