Which of the various ethical models in your text does PRSA endorse?
A) responsible advocacy
B) attorney/adversary
C) enlightened self-interest
D) two-way communication
A
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The Swatch Group markets watches in all price ranges, from the Swatch brand at the low end to luxury brands such as Longines, Blancpain, and Breguet. Which target market strategy does this illustrate?
A) standardized global marketing B) concentrated global marketing C) differentiated global marketing D) psychographic global marketing E) none of the above
Concerning the restrictive impact of an import quota, assume there occurs an increase in the domestic demand for the import product. As long as the quota falls short of what would be imported under free market conditions, the economy's adjustment to the increase in demand would take the form of
a. a decrease in domestic production of the import good. b. an increase in the amount of the good being imported. c. an increase in the domestic price of the import good. d. a decrease in domestic consumption of the import good.
Different entities involved in the buying process (like initiator, influencer etc.), have:
A) the same needs and seek the same benefits. B) different needs but seek the same benefits. C) the same needs but seek different benefits. D) different needs and seek different benefits.
________ advertising aims to stimulate repeat purchase of products and services
A) Reinforcement B) Comparative C) Persuasive D) Informational E) Reminder