What is another name for the AIDA model? Correlate this term to the AIDA steps.
What will be an ideal response?
Think, feel, do. Think is awareness; feel correlates to interest and desire; do correlates to action.
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The "flighting" pattern of advertising can be best described by:
A) a continuous pattern of advertising evenly distributed over the period. B) a basic level of advertising combined with regularly scheduled bursts of advertising. C) a burst of advertising alternated with a period of no advertising. D) a basic level of advertising at irregular intervals.
Alcart Solutions is a large distributor of Aldor phones in Canada. The company distributes products to various retailers in the New Brunswick province. Recently Aldor received several complaints from its retailers that their orders are not delivered on time. This is an example of ________ conflict.
A) multichannel B) horizontal C) vertical D) intermediate E) parallel
Which of the following statements about a code of ethics is most true?
a. A code of ethics is rarely a written document but instead an informal understanding between people who work for a particular organization. b. Most codes of ethics offer guidance on how to treat stakeholders. c. The purpose of a code of ethics is to keep top management out of jail. d. Codes of ethics typically prohibit bribes unless it is the accepted way of doing business in a foreign country. e. Workforce diversity is not covered in a code of ethics; instead it is usually covered in a separate diversity code.
A positive feeling of accomplishment, self-praise, and a high sense of purpose are all examples of ______.
What will be an ideal response?